1994 Nissan Southern California Design Studio
Nissan Design America, (NDA) is a world-renowned design studio located in San Diego California, and is home to 60 of the fewer than 500 automotive designers in all of North America. In close...
View Article1992 Reinventing Chrysler
Chrysler had emerged from bankruptcy in the 1980s and under Lee Iacacco had proven adept at staying fresh. Iacocca stepped down as CEO and Chairman of Chrysler at the end of 1992, being succeeded in...
View Article1984 Chevrolet Concept Car Design Promo
Function wasn’t enough for GM in the 1980s. Beauty and excitement was a new value add philosophy for them. GM provided its engineers with facilities, equipment and the latest technology. Freedom meant...
View ArticleDesigning the 1986 Ford Taurus
Even before pencil was put to paper, the Taurus design program was unusual. Rather than putting the design team in a normal production studio environment, the decision was made to place the handpicked...
View Article1992 Vector W2 Twin Turbo
Turning a dream into reality is never easy, or quick. The Vector W2 Twin Turbo was the automotive dream of a man named Gerald A Wiegert. He began planning the car in the early 1970’s and had created...
View Article1979: The General Motors Proving Grounds
In 1923, GM decided to establish a proving ground. It was to be the place where all types of cars were tested and compared, a place where independent tests could be conducted by resident engineers free...
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